First Blog

This is the post excerpt.

Hello, and thank you for following our blog. We are very new to blogging, but we are starting to have many people follow us. Certifications For Life Inc. is the premiere American Red Cross Licensed Training Provider located at Premier Business Center in the PNC Tower in East Brunswick, NJ. Our organization’s objective is to train professionals and community members life-saving techniques to save a life in the event of an emergency. We provide  the following hybrid (web based/ classroom session)courses to businesses of all sizes and individual customers:

  • Adult and Pediatric CPR/AED with standard first aid.
  • Babysitting with Pediatric CPR and standard first aid.
  • Basic life support for healthcare professionals and healthcare providers with standard first aid.
  • Shallow water lifeguard training.
  • Lifeguard Training.
  • Lifeguard Training with the Waterfront training.
  • Water safety instructor training.
  • Basic safety instructor training.
  • Instructor level training courses.
  • Aquatic management consultations.
  • Aquatic management training from supervisors to regional directors.
  • In-service trainings for lifeguards, CPR/first aid trainings, and emergency response practices.
  • Audits for lifeguards and their management staff.
  • A provisional training program for our newly certified instructors.
  • The NSPF Certified Pool Operators Course ( CPO) training.

The goal of this blog is to share our accomplishments with our followers.

American Red Cross Provides Recommendations for Re-opening pools and safety.

I will update this post as necessary.

These guidelines and recommendations come from the ARC’s scientific advisory council. We want to thank the ARC for also contributing to a safe re-opening if pools. Please click the following website link: ARC scientific Advisory Council recommendations on re-opening pools safely and keeping Lifeguards safe

Our Red Cross lifeguard training classes have started on time following all the rules of the NJ DOH, Governor Murphy, ARC, and CDC guidelines. If you have questions, please reach out to us at 732-307-4241

COVID19 Training Class Preparations/ Pool Season with so many unanswered questions.


COVID19 has impacted businesses around the world. Even more so, it has left an impact on how businesses are able to provide services and products to customers who are in need. As a business owner, educator, and risk management consultant myself, my biggest challenges over the last 9 weeks have been the day to day changes in order to meet the needs of my team members and clients, executing safety plans with the most up to date information, decontamination policies, risk management plans, and communicating this information in the best way possible without overwhelming my team members, customers, and the community. I would be lying to you if I said this was easy. This is my first experience as a business leader facing a pandemic crisis, but with challenges, I have also been able to grab the “brass -ring”. Kudos to you if you are a wrestling fan and have heard this expression before. This is not a time to be greedy, selfish, and put other businesses down. Instead, this is a time for business leaders to get involved with their communities and other leaders to establish safe guidelines to re-open their communities. Over the past 9 weeks, I have seen friends, clients, and colleagues lose everything they worked for in a matter of seconds. This was devastating for them and devastating for me to witness. I knew that I needed to work harder than ever to support those who needed me most from a friend’s perspective, a teacher, a consultant, and a business leader. Here is what I have been working on over the past 9 weeks to build resiliency to Certifications For Life Inc., LLC. and to help my community prepare for the summer.

  1. I cut all non- essential spending. I went through my bank statements and cut everything other than the essentials. This allowed me to keep my team on staff.
  2. I further developed my “motto” to further develop relationships with existing friends, family members, colleagues, existing clients, and new clients.  My “motto” is H-T-C ( Honesty, transparency, consistency). Honesty- This was not a time to make up stories and make false promises. People’s livelihood were at stake. I could never live with myself by lying. In order to remain honest with myself and everyone else. I made it my duty after every day of school to search for any webinars, resources, articles, as well as staying up to date with guidance from the American Red Cross, CDC, Pool, and Hot Tub Alliance,  NJ Department of Health, and our NJ Governor’s daily reports.  For any update that I received, I shared it with my clients. If I did not have an answer, I was honest about it. Transparency- I decided early on that daily emails and text messages were going to upset my followers including my team members. Instead, I used the power of technology by “going live” or recording the videos giving a weekly or a bi-weekly update after digesting and being trained properly with the above resources as to how services would commence keeping my customers and team members safe as well as abiding all the guidelines. For example, for those customers who needed CPR/AED/first aid training certifications for whatever reason, I made sure that I went over all of the ways that we could provide these services with the idea that the “stay at home order” could be extended. My customer’s time and money were deeply considered. My services are classes, and I wanted every customer to get the most out of what they paid for. For lifeguard training classes, I have been very honest about the modifications that were allowed, what skills could be completed when, and a timeframe for when team-based skills could potentially be finished. Having plans for how these classes would operate was important and allowed existing and new customers to make their own informed decisions on whether to hold off from registering for classes or signing up and completing what could get done. Consistency-The messages in writing and over the phone had to remain 100% consistent. If there was a change in information, I made sure to explain when the information changed and by whom. I made sure that the information was consistent on all platforms such as my website and social media pages.

What were the fruits of doing all of these things?

I was able to do what I love to do and provide services virtually and maintain my presence. My business has transformed into being a business that was able to provide more services virtually and by adding more consulting services. 

COVID19 and Pool Re-opening recommendations.

Besides being a trainer for CPR/AED/First Aid and Lifeguard training classes, I have over 11 years as a CPO and an Aquatic Director for multiple locations. Everything I do is about “risk management” and pool safety. Here is what I have found.

Pool Season- Where are we?

This kills me to see that pools cannot open at this time. During the months of February-September, every weekend is spent at a pool either training lifeguards, conducting risk-management assessments/ consulting, evaluating swim instruction programs, training managers, and even for leisure. I was very upset that I could not be on a pool deck or in a pool. As of May 18, 2020, only CPO’s and pool maintenance staff can be on the properties either starting to open up their pools or maintain the pool chemicals as it would be a health concern to abandon the job. The poor day camps and commercial pool companies are at a standstill waiting for guidelines. There have been recommendations, but as CPO’s we are always asking “Well what if…?”. We want “guidelines” by our health inspectors to take back to our attorneys to make sure that we limit the chance of hurting or infecting our teams and guests. 


Where are you obtaining information regarding re-opening guidelines:

  • CDC
  • American Red Cross
  • Pool & Hot Tub Alliance
  • NJ Department of Health
  • American Camping Association
  • Constant and Consistent dialogue with other leading consultants in the industry.
  • NJ Parks and Recreation.
  • NJ.com daily updates from the governor.
  • Professional groups .

It needs to be understood that the above resources are providing “recommendations” to help us start the process in getting our pools open if there is a safe and possible way. We are all waiting for the department of health to provide us “guidelines”.

A common concern that I keep hearing

My commercial pool company has all of these requirements for signing waivers, taking temperatures, and making us wear face shields, and possibly bringing our own furniture.

COVID19 has raised fears and suspicions about what the proper protocol is. The property association and commercial pool company have a huge obligation to make sure that you, the other residents, and their lifeguards are safe. I ask that you remain patient, as well as allow your commercial pool companies to alter rules and regulations per the NJ DOH or your State’s DOH. This summer will be different than other summers, but we need to be mindful of protecting each other otherwise the ramifications will be far worse.

More information to come once more information is released. Please comment on this article if there are any suggestions or comments that you would like to make.

The legal side of Using your CPR/AED skills

Check out the legal side of doing cpr and using an AED. Hopefully this will motivate more people to get training. Every second counts! #certificationsforlifeinc #toparcprovider #toparcinstructors #bestemergencytrainingschool #learningtosavealifetoday #cpraedfatraining #blscpraedfatraining #babysitterstraining #bestsmallbusinessNJ #redcross #savinglives #drowningprevention #savealife #cpr #lifeguard #lifeguardlife #lifeguardtraining


How to choose the right CPR/AED/First Aid training company

Hi everyone,

It has been a while since I have written a blog. Many times individual people and businesses are not aware that they need to have cpr/aed/first aid training to meet local and state guidelines. I am biased, and feel that it shouldn’t be a local or state requirement to get trained. My belief is that it should be mandatory to be cpr/aed/first aid trained. These courses teach you how to prevent emergencies, recognize when someone is having an emergency, and how to respond to an emergency. The life saving skills taught are proven to save lives. Constant exposure and practice to providing care will boost confidence. So how do I choose the right company?

1. Scheduling

The first step is to find an emergency training school that fits your schedule. Make sure that the company actually has an instructor ready to teach your teams. Many times training schools say they are available but than flock to social media looking to find someone. It is not always a good business practice as honesty and service fulfillment is a necessity.

2. Price

The cost of training depends on a few factors. These factors include the cost to advertise your class, the cost to process your certification, the cost of equipment, insurance, payment to instructors, travel fees, office lease, etc. The market shows CPR/AED/ First aid training prices ranging from $40-126 per person. Consumers are not aware that different curriculums charge more money for their certifications to be processed, and format of their participant manuals. Buyers be aware that cheaper classes do not always necessarily provide top notch training. Sometimes they cut corners to keep the cost down. Do your homework and talk to friends, colleagues, employers, and family members.

3. Online Reviews

Online reviews are a good thing to read, but take them with a grain of salt. It is very hard to get customers to fill out surveys. Customers want to write reviews when they want to share a concern or a negative experience they had with the organization. At the end, you need to do your own homework.

4. Are their instructors certified to teach the courses that are being advertised.

Talk to any AHA, red cross, or ASHI instructor, and they will tell you that they have to teach and re-certify every 2 years to maintain their abilities to teach the public. Some organizations require online updates in addition to in-person training to keep knowledge and skills up to date.

5. Is the emergency training school licensed and insured

AHA / ASHI instructors have to be aligned with a training center in order to teach classes. The training centers usually carry professional liability insurance, while some carry general liability and worker’s compensation insurance. It all depends in how the AHA/ASHI instructors are classified.

Red Cross instructors have to be on an AP ( Authorized Provider ) or an LTP ( Licensed Training Provider) agreement to teach classes. AP’s and LTP’s are the training centers. Red cross training centers should have professional liability insurance and may carry general liability or worker’s compensation insurance.

5. Service agreements ( contracts)

A good emergency training center should be able to provide their clients a service agreement that clearly specifies the exact services being agreed too. Good service agreements offer ways out of the agreement if the consumer and the business want to party ways. They also clearly state what “they” are responsible for in regards to your training and how they will work with your team to ensure high quality training.

6. Training schools should be active consultants by informing their clients of changes in certification requirements and life-saving skills.

Self explanatory.

7. Certifications should be processed with the appropriate curriculum taken.

For example, an American Red Cross certification should have the American Red Cross Logo, the name of the participant, the name of the instructor, a certification code, and a QR code.

8. Online certifications are for knowledge and education, but do NOT meet state requirements in most states

Customers must participate in either a full day in-person class with supervision from a trained instructor or a hybrid class ( blended learning ) where half of the class is completed online and the other portion is completed in person under the supervision of a trained instructor.

For more ways to determine an appropriate training school, contact me. I want to get to know you and your teams, your training needs, and any pressing questions you may have.


Happy Labor Day

Happy Labor Day to everyone!

The 2019 Summer season is coming to an end. This summer was filled with many laughs, moments of excitement, frustrations for some, and maybe even some tears. All in all, I believe that it was a good summer.

I want to congratulate all of the local day camps, aquatic facilities, and commercial pool companies that I have had the pleasure of working with this past season. I want to commend each of your teams with the hard work you have done by keeping your staff on your toes as well as keeping your facilities safe!

I know that I am going to personally miss my team of lifeguards this summer. I learned a lot from them this past season. I want to thank all of my lifeguards that my team of instructors and I had the pleasure to train this past season. Every single one of these guards loves what they do. These guards make me love what I do by continuing to teach lifeguard training classes to the NXT generation of guards.

For some of these guards, this will be their very last summer on the stands as they have graduated college and they are ready to move onto the next chapter of their lives. Many of them will start a new full time career, while others get into a specialized graduate program to further their dreams and desires. I hope that being a lifeguard raised your confidence in your own abilities, created new friendships, or taught you skills that you would have never learned in a different summer job. Just know that you will always be a lifeguard at heart and will never forget #howtosavealife .

For those guards that will be returning to your facility for next summer, let the fun begin. We have much to learn, do, and prepare for to enjoy our summer. However, the teamwork and effort will continue to grow stronger.

So what’s next on the agenda during the off season?

What do you do during the year?

These are many of the questions I get every year.

#Bynatureandbyheart I am a teacher who works year round with kids. Being a teacher is what allowed me to do everything I am doing today. I would not change anything in the world. Besides teaching the #Littles ( credit goes to Anne Marie R. For this code name for elementary students in terms of endearment) , I will be continuing my graduate school education at Rutger’s GSE in special education to continue my abilities to be a better teacher. I also run my business year round. Cpr/AED/ First aid, babysitters training, and other classes will be running.

I am working on hiring additional instructors to train my clients in lifesaving techniques . Apply if interested.

I will be preparing for the winter and spring 2020 schedules to kick of the 2020 summer season.

Look for me at EB Day 2019 to get many of you interested in taking certification classes. Other projects that I will be working on outside of school hours include:

  1. Finding an updated text messaging service to manage customer leads and returning customers.
  2. Offering the in-person Lifeguard Management Course to help individuals and corporate clients meet the NJ bather code regulations.
  3. Training new instructors.
  4. Finding more clients and groups who want to be trained.
  5. Streamlining expenses and cutting unnecessary expenses.
  6. Consulting for aquatic facilities l.
  7. Lucky number 7 growing the business to reach new heights.

Follow me on Facebook, Instagram, LinkedIn, Twitter, YouTube etc.

Website to register for classes 💪 sign up for trainings


Texas Teen gets sucked down the main drain

It is never safe to play any games that involve any dares in the pool. Does your staff know where the emergency pump button is? #certificationsforlifeinc #toparcprovider #toparcinstructors #bestemergencytrainingschool #learningtosavealifetoday #cpraedfatraining #blscpraedfatraining #babysitterstraining #bestsmallbusinessNJ #redcross #savinglives #drowningprevention #savealife #cpr #lifeguard #lifeguardlife #lifeguardtraining


Teaching your teen how to communicate with their supervisor

Memorial Day Weekend is underway. Your teen’s supervisor is now contacting your teen through text and phone calls about the schedule. Please sit down with your teen and teach them the importance of staying on top of their extra curricular activities, medical appointments, school activities, vacations, and their obligations to their job. Here are some tips to help teach your teen responsibility.

  1. Look at your month a head. If you have any important commitments such as those items listed above, make sure your teen communicates the dates in advance. Not the day before a shift.
  2. Look at the job policies regarding requesting off. Make sure you show your teen how to adhere to these policies.
  3. Follow up with dates needed off by email. Supervisors are human too and make mistakes. If you have a paper trail that’s great.
  4. If there is a mistake, try to teach your teen to do the communication. NO OFFENSE, your teen’s supervisor doesn’t want to hear from you. They want to work with your teen.
  5. If your child is sick, get a doctor’s note if you can, and if it warrants a note.
  6. If your child is not physically fit to do the job, inform the supervisor. We understand that medical emergencies happen.
  7. If an incident occurred at work, teach your teen how to communicate their concern with their supervisor. Every supervisor wants to make sure that your teens feel safe, supported, and valued.
  8. If your child is running late, teach them to communicate their tardiness. No calls or a message is not acceptable.
  9. It’s okay to set boundaries for when your child can and can not work. You are their parents. This includes how many hours, how many days, and when they will finish up work.

More to come in how your teen and their supervisor can create a professional relationship for the summer!

#certificationsforlifeinc #toparcprovider #toparcinstructors #bestemergencytrainingschool #learningtosavealifetoday #cpraedfatraining #blscpraedfatraining #babysitterstraining #bestsmallbusinessNJ #redcross #savinglives #drowningprevention #savealife #cpr #lifeguard #lifeguardlife #lifeguardtraining